Scope creep and pricing · 20 Ekim 2026 · 4 dk okuma
57% of US agencies lose $1,000 to $5,000 a month to scope creep they never bill. It doesn't leave in one big argument. It leaves one reasonable sentence at a time.
Scope creep and pricing · 21 Ekim 2026 · 4 dk okuma
Only 1% of agencies bill for all of their out-of-scope work. The rest are mostly afraid of one conversation. Here's how to make it a short one.
Agency operations · 22 Ekim 2026 · 4 dk okuma
84% of agencies spend 3 to 10+ hours a month chasing unpaid invoices. Most of that time is spent finding out what's going on. One page a week can answer it.
Agency operations · 23 Ekim 2026 · 4 dk okuma
“14 of 20 h left.” The most useful line in a retainer is the one most agencies never show the client. Here's how to keep retainers from fading out.
AI in the agency · 24 Ekim 2026 · 4 dk okuma
“I can't analyze Acme's brand yet.” A refusal can be the most useful thing an AI assistant says, as long as it tells you what's missing.
AI in the agency · 25 Ekim 2026 · 4 dk okuma
About six cents buys a summary, decisions, draft tasks and a scope check for a client meeting. The low number comes from one design choice: the expensive model never reads the transcript.
Yurt dışına satış · 26 Ekim 2026 · 5 dk okuma
Yurt dışındaki bir şirkete kesilen hizmet faturasında KDV'nin sıfır olmasının gerekçesi tek bir satırdır. O satırın arkasındaki iki şartı ve beyan tarafını adım adım anlattık.
Yurt dışına satış · 27 Ekim 2026 · 4 dk okuma
TCMB kurları her iş günü 15:30'da ilan eder, Resmî Gazete ertesi gün yayımlar. Döviz faturasında hangi kurun kullanılacağı sorusunun cevabı bu iki saatin arasında.
